Pricing for Double Digit Profits Workshop
March 21, 2017 – Sacramento, CA
EGIA Registration Support
In this EGIA Contractor University core educational workshop, you will learn how to effectively and profitably price residential replacement system options, how to bundle options packages to increase average tickets and perceived customer value, demand service rates and maintenance agreements. We will evaluate the direct costs in terms of cost of goods sold and the associated costs of direct and variable overhead as it applies to each operational area of your business and how it should be evaluated in the pricing decision. Additionally, the class will help you understand peak season pricing strategies and slow season pricing strategies, how to discount with a defined, measurable process, and how to analyze what break-even costs are in each of the segments. Company owners and key managers will benefit from attending this class.
Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned during his 20+ years working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.
In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master’s Degree in Business and Finance.