Pricing for Double Digit Profits Workshop
March 9, 2017 – Atlanta, GA
EGIA Registration Support
In this EGIA Contractor University core educational workshop, you will learn how to effectively and profitably price residential replacement system options, how to bundle options packages to increase average tickets and perceived customer value, demand service rates and maintenance agreements. We will evaluate the direct costs in terms of cost of goods sold and the associated costs of direct and variable overhead as it applies to each operational area of your business and how it should be evaluated in the pricing decision. Additionally, the class will help you understand peak season pricing strategies and slow season pricing strategies, how to discount with a defined, measurable process, and how to analyze what break-even costs are in each of the segments. Company owners and key managers will benefit from attending this class.
Gary Oetker has over 45 years of experience in the HVAC and plumbing industries. His mission is to help contractors Execute Profitable Solutions (EPS). Much of his career was spent with a major HVAC manufacturer where he held positions in training, marketing, dealer development, dealer consulting and sales. Upon retiring in 2004, Gary wrote for an HVAC internet support site, continues to conduct training and consults with individual contractors. His particular expertise is financial management and in operations. He excels at relating financial statements to operating practices and finding ways to improve financial performance. He has taught hundreds of seminars on subjects ranging from financial management, service department management, business planning, pricing, and process improvement. He has also spent many years conducting detailed Business Reviews with contractors to help them improve financial performance.